{"id":43,"date":"2025-07-26T03:06:43","date_gmt":"2025-07-26T03:06:43","guid":{"rendered":"https:\/\/puramazon.com.br\/?page_id=43"},"modified":"2025-07-27T22:11:59","modified_gmt":"2025-07-27T22:11:59","slug":"a-origem","status":"publish","type":"page","link":"https:\/\/puramazon.com.br\/en\/a-origem\/","title":{"rendered":"The origin"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"43\" class=\"elementor elementor-43\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7419c24 e-con-full e-flex e-con e-parent\" data-id=\"7419c24\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6138f6b elementor-widget elementor-widget-image\" data-id=\"6138f6b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"800\" src=\"https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/bn-pa-puramazon-origem-1920-x-800-px.jpg\" class=\"attachment-full size-full wp-image-258\" alt=\"\" srcset=\"https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/bn-pa-puramazon-origem-1920-x-800-px.jpg 1920w, https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/bn-pa-puramazon-origem-1920-x-800-px-300x125.jpg 300w, https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/bn-pa-puramazon-origem-1920-x-800-px-1024x427.jpg 1024w, https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/bn-pa-puramazon-origem-1920-x-800-px-768x320.jpg 768w, https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/bn-pa-puramazon-origem-1920-x-800-px-1536x640.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a56bd98 e-flex e-con-boxed e-con e-parent\" data-id=\"a56bd98\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de937a6 e-con-full e-flex e-con e-child\" data-id=\"de937a6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0253e1 elementor-widget elementor-widget-heading\" data-id=\"d0253e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A lenda que salvou uma tribo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceb93c9 elementor-widget elementor-widget-text-editor\" data-id=\"ceb93c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"107\" data-end=\"183\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Segundo o folclore ind\u00edgena, uma tribo Tupi que vivia onde hoje \u00e9 Bel\u00e9m do Par\u00e1 enfrentava uma grave escassez de alimentos. Em meio \u00e0 crise, o cacique <strong data-start=\"151\" data-end=\"216\">Itaki ordenou que todos os beb\u00eas nascidos fossem sacrificados<\/strong> para conter o crescimento da popula\u00e7\u00e3o. Mesmo sua neta, filha da filha <strong data-start=\"288\" data-end=\"296\">Ia\u00e7\u00e3<\/strong>, n\u00e3o foi poupada.<\/span><\/p><p data-start=\"185\" data-end=\"261\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Desolada, Ia\u00e7\u00e3 clamou a <strong data-start=\"24\" data-end=\"32\">Tup\u00e3<\/strong>, deus do trov\u00e3o, por uma solu\u00e7\u00e3o. Certa noite, ela ouviu o choro de uma crian\u00e7a na floresta, seguiu at\u00e9 uma palmeira, encontrou seu beb\u00ea que rapidamente desapareceu. No amanhecer, foi encontrada morta aos p\u00e9s da mesma \u00e1rvore, com express\u00e3o serena. Seus olhos estavam voltados para os frutos escuros acima.<\/span><\/p><p data-start=\"263\" data-end=\"339\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">A palmeira estava carregada de bagas negras que revelaram um suco espesso e nutritivo. Entendendo o presente que Tup\u00e3 lhes oferecia, o cacique suspendeu os sacrif\u00edcios e batizou o fruto como <strong data-start=\"191\" data-end=\"201\">\u201ca\u00e7a\u00ed\u201d<\/strong>, uma homenagem a Ia\u00e7\u00e3, invertendo o nome dela na l\u00edngua tupi-guarani, que significa \u201cfruta que chora\u201d ou \u201cfruta que expele \u00e1gua\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-188544c e-con-full e-flex e-con e-child\" data-id=\"188544c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74377c0 elementor-widget elementor-widget-image\" data-id=\"74377c0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/ft-iaca-origens.jpg\" class=\"attachment-large size-large wp-image-269\" alt=\"\" srcset=\"https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/ft-iaca-origens.jpg 800w, https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/ft-iaca-origens-300x300.jpg 300w, https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/ft-iaca-origens-150x150.jpg 150w, https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/ft-iaca-origens-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96e9b26 e-flex e-con-boxed e-con e-parent\" data-id=\"96e9b26\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b540e4 elementor-widget elementor-widget-heading\" data-id=\"2b540e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Da floresta ao mundo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e7f59 elementor-widget elementor-widget-image\" data-id=\"68e7f59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"800\" src=\"https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/ft-mundo-origens.jpg\" class=\"attachment-full size-full wp-image-287\" alt=\"\" srcset=\"https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/ft-mundo-origens.jpg 1920w, https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/ft-mundo-origens-300x125.jpg 300w, https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/ft-mundo-origens-1024x427.jpg 1024w, https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/ft-mundo-origens-768x320.jpg 768w, https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/ft-mundo-origens-1536x640.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0836159 e-flex e-con-boxed e-con e-parent\" data-id=\"0836159\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-81d7d44 e-con-full e-flex e-con e-child\" data-id=\"81d7d44\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e41b5cf elementor-widget elementor-widget-text-editor\" data-id=\"e41b5cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"373\" data-end=\"406\">A for\u00e7a da dieta ribeirinha<\/h3><p data-start=\"407\" data-end=\"483\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">O <strong data-start=\"2\" data-end=\"29\">a\u00e7a\u00ed (Euterpe oleracea)<\/strong> \u00e9 consumido h\u00e1 s\u00e9culos por povos ind\u00edgenas e ribeirinhos da Amaz\u00f4nia como alimento b\u00e1sico. Frequentemente consumido como suco espesso ou pir\u00e3o salgado com farinha e peixe, era parte central da refei\u00e7\u00e3o di\u00e1ria: &#8220;sem a\u00e7a\u00ed, a gente ainda fica com fome&#8221; era um mantra comum entre os ribeirinhos da regi\u00e3o.<\/span><\/p><h3 data-start=\"485\" data-end=\"516\">Expans\u00e3o dentro do Brasil<\/h3><p data-start=\"517\" data-end=\"595\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">At\u00e9 os anos 1980, seu consumo era restrito ao Norte, especialmente no Par\u00e1. A partir da d\u00e9cada seguinte, com a valoriza\u00e7\u00e3o por alimentos mais saud\u00e1veis, o fruto come\u00e7ou a aparecer em Rio de Janeiro, S\u00e3o Paulo e outras regi\u00f5es, frequentemente no formato de a\u00e7a\u00ed na tigela com granola, banana e guaran\u00e1, no estilo beach\u2011bar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acacbc4 e-con-full e-flex e-con e-child\" data-id=\"acacbc4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f8443 elementor-widget elementor-widget-text-editor\" data-id=\"c2f8443\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"597\" data-end=\"619\">A jornada global<\/h3><p data-start=\"620\" data-end=\"700\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Em torno de 2000, empreendedores brasileiros come\u00e7aram a exportar a\u00e7a\u00ed congelado para os EUA. Em pouco tempo, ele se tornou um \u201csuperfruit\u201d, promovido por celebridades como Oprah e m\u00e9dicos especializados. Surgiram marcas como Sambazon, que associavam a\u00e7a\u00ed \u00e0 energia, antioxidantes e alimenta\u00e7\u00e3o fit, embora algumas pr\u00e1ticas de marketing tenham sido contestadas por exageros nas promessas de sa\u00fade.<\/span><\/p><p data-start=\"702\" data-end=\"782\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Hoje, mais de <strong data-start=\"14\" data-end=\"49\">95\u202f% do a\u00e7a\u00ed consumido no mundo<\/strong> vem do Par\u00e1, o Brasil produz mais de 1 milh\u00e3o de toneladas por ano, e sua exporta\u00e7\u00e3o cresceu exponencialmente, especialmente nos EUA, Jap\u00e3o, Europa e Austr\u00e1lia<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A lenda que salvou uma tribo Segundo o folclore ind\u00edgena, uma tribo Tupi que vivia onde hoje \u00e9 Bel\u00e9m do Par\u00e1 enfrentava uma grave escassez de alimentos. Em meio \u00e0 crise, o cacique Itaki ordenou que todos os beb\u00eas nascidos fossem sacrificados para conter o crescimento da popula\u00e7\u00e3o. Mesmo sua neta, filha da filha Ia\u00e7\u00e3, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-43","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A origem - PurAmazon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/puramazon.com.br\/en\/a-origem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A origem - PurAmazon\" \/>\n<meta property=\"og:description\" content=\"A lenda que salvou uma tribo Segundo o folclore ind\u00edgena, uma tribo Tupi que vivia onde hoje \u00e9 Bel\u00e9m do Par\u00e1 enfrentava uma grave escassez de alimentos. Em meio \u00e0 crise, o cacique Itaki ordenou que todos os beb\u00eas nascidos fossem sacrificados para conter o crescimento da popula\u00e7\u00e3o. Mesmo sua neta, filha da filha Ia\u00e7\u00e3, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/puramazon.com.br\/en\/a-origem\/\" \/>\n<meta property=\"og:site_name\" content=\"PurAmazon\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-27T22:11:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/bn-pa-puramazon-origem-1920-x-800-px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/puramazon.com.br\/a-origem\/\",\"url\":\"https:\/\/puramazon.com.br\/a-origem\/\",\"name\":\"A origem - PurAmazon\",\"isPartOf\":{\"@id\":\"https:\/\/puramazon.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/puramazon.com.br\/a-origem\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/puramazon.com.br\/a-origem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/bn-pa-puramazon-origem-1920-x-800-px.jpg\",\"datePublished\":\"2025-07-26T03:06:43+00:00\",\"dateModified\":\"2025-07-27T22:11:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/puramazon.com.br\/a-origem\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/puramazon.com.br\/a-origem\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/puramazon.com.br\/a-origem\/#primaryimage\",\"url\":\"https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/bn-pa-puramazon-origem-1920-x-800-px.jpg\",\"contentUrl\":\"https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/bn-pa-puramazon-origem-1920-x-800-px.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/puramazon.com.br\/a-origem\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/puramazon.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A origem\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/puramazon.com.br\/#website\",\"url\":\"https:\/\/puramazon.com.br\/\",\"name\":\"PurAmazon\",\"description\":\"Frutos tropicais\",\"publisher\":{\"@id\":\"https:\/\/puramazon.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/puramazon.com.br\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/puramazon.com.br\/#organization\",\"name\":\"PurAmazon\",\"url\":\"https:\/\/puramazon.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/puramazon.com.br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/cropped-logo_puramazon90px.png\",\"contentUrl\":\"https:\/\/puramazon.com.br\/wp-content\/uploads\/2025\/07\/cropped-logo_puramazon90px.png\",\"width\":624,\"height\":98,\"caption\":\"PurAmazon\"},\"image\":{\"@id\":\"https:\/\/puramazon.com.br\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The origin - PurAmazon","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/puramazon.com.br\/en\/a-origem\/","og_locale":"en_US","og_type":"article","og_title":"A origem - PurAmazon","og_description":"A lenda que salvou uma tribo Segundo o folclore ind\u00edgena, uma tribo Tupi que vivia onde hoje \u00e9 Bel\u00e9m do Par\u00e1 enfrentava uma grave escassez de alimentos. 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